'Horecava 2018: Taste the Future'
The 62nd edition of Horecava more than lived up to its theme ‘Taste the Future’. No fewer than three-quarters of the visitors indicated that they found this edition more innovative than the last.
The exhibition was full of new initiatives, including future trends in the Innovation & TrendLAB, multiple pop-up restaurants, new competitions and the extra ‘Fast Casual on the Move’ hall. The latter responded to changing consumer demands for convenience concepts and was visited by two-thirds of visitors. Three-quarters of the visitors indicated that they had come to the exhibition for new products, services and technologies. Horecava is now so large that a multi-day visit is recommended and twice as many visitors did so in 2018 as in previous events.